This week the Tools of Change for Publishing Conference took place with session topics ranging from "Evolving business models in publishing" to "What readers want." Among the keynoters was Ariana Huffington, who said, "We have entered the golden age of engagement. Publishing needs to combine best of old and new worlds."
Amen to that! Just as independent films came on the scene when Hollywood wasn't willing to back films that didn't fit neatly into the blockbuster category, or when musicians decided there was more than one way to get their music to the ears of listeners, so, too, are writers finding there's a marketplace available to them that doesn't require mainstream publishers as the middle man deciding what's sale-able.
Who decides today? The readers.
It's early but exciting days in the Indie Publishing world. Victoria Mixon is taking a closer look at what's taking place. She's begun a series of profiles on those taking advantage of new tools and marketing techniques behind the Indie Publishing movement. I'm honored to be among those she chose to interview. About my early attempts to engage with traditional publishers, Victoria explains:
"[Pamela] researched agents and had some enlightening conversations. The bottom line? She was writing for “too specialized” a target market. No one would publish for an audience “that small.”
Pamela’s niche market? The infertile for whom medical intervention does not work. Those who fall through the cracks of the massive fertility industry ($3 billion in the U.S. alone). A grieving community for whom no books, apparently, are published—not because those readers aren’t there, but because nobody in traditional publishing knows they are."
You can read more here.
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