Whenever a change happens, a surge of fear and concern well up in the lives of those who deal with Google algorithms. How do you deal with these changes? Because, let’s face it, changes in Google algorithms happen. All. The. Time.
Let’s look a little more about specifics of Google. Google makes about 500-600 changes to algorithms every year. Honestly, most of these are small changes that we may never actually hear about. However, Google has made nine major algorithm changes in the last two years, and these changes help users to be able to find correct information quickly and efficiently. Google encourages honest SEO. They are out to get those scamming the web system.
How should you respond to these changes?
- Stay calm
The first thing you need to learn if you are going to survive in SEO is that change is constant. Change is the air that SEO breathes. Every day there will be some sort of change in the SEO world. Most of these, as stated before, are small and don’t have major impacts; but, over time, these can add up. You need to be able to keep your composure and accept change and be willing to accept it and face it daily. Many times when there is a major change, Google will give some information on Google Webmaster Central Blog. This is where you can go to find out information and learn.
Remember, Google is not out to get those who are doing SEO with integrity. They are trying to find the scammers to give those using the web with integrity their best chance. Trying to guess what algorithm change is coming out next is not helpful, and just creates more stress and fear for you.
- Be patient
Remember to wait and see how these changes affect your sites before you take action. If you are doing SEO with integrity, then the likelihood these updates will have negative impacts on your sites is small. Your websites may even get a boost if you are doing it right. Now if your websites do take a hit, then it’s time to figure out what you can improve on. Over time you will learn how to work SEO better and make it successful for you. It would be beneficial for you to wait several days to weeks and see how your websites are doing. Make sure you record or mark how it was doing prior to the algorithm change. This is critical with trying to compare your baseline to change.
- Rely on expert advice
The first place to start getting information is the website central blog by Google. They have a lot of good information there along with the intent of their updates (most of the time). There are times when Google does not give updates on their website central blog on algorithms. This is when you need to turn to credible sources. There are experts out there that have analyzed these new algorithms and learn how to use them to over time to make their websites a success. One great resource is Search Engine Land. There are a lot of credible experts there who have put in a lot of work to understand and perfect SEO.
Stay calm, be patient and search out expert thoughts on how to navigate through Google’s algorithm updates. You are not the only one going through it, and if you keep putting in the time and energy with integrity you will succeed in the end. Hang in there and keep working on SEO.
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