Pinterest is a powerful social media tool that has the potential to enhance your brand and drive significant traffic to your blog. Let's talk about how to organize your boards to make them visually appealing and useful to visitors.
If you are on Pinterest to promote your blog or business and hope to grow your Pinterest following to enhance your brand, your Pinterest profile page should represent you and the best of what you have to offer. (And even if you're only on Pinterest for the fun of it, you still may want to take some time to pretty up your profile.)
Showcase Your Best Content
An eye tracking study conducted for Mashable shows that the boards you place at the top and center of the page get seen by the greatest number of viewers. So I put the board where I pin my best content on the top row, right smack dab in the middle of my Pinterest page.
Then you want to move your best, most relevant content to top two rows because these are the boards that people see first when they land on your Profile page. Depending on your topic, you may want to organize your boards alphabetically or by subject. I've always organized mine by subject, with the food boards at the top since they're my most popular and then the fashion boards after that and son on. I also have a section of seasonal boards organized in chronological order.
I like to move the ones that are currently relevant and put them at the top. You can see that right now I have my Easter and Spring boards on the top row, along with my Musings of a Housewife board. Then I go into the food boards. Soon I will put those spring boards back in their proper place among the seasonal boards, and I'll move a few summer boards to those premium top spots.
I spent an entire day organizing my Pinterest boards recently. Yes, I am that crazy! As I put the boards into place, I tried to arrange them in such a way that they tell a story. I want it to make sense as people scroll down through my boards.See what you think!
Not sure how to move your boards around? It's easy with the New Pinterest! Just drag and drop, and that's it! There is no longer a save button so you don't have to worry about losing your changes.
Set Board Covers
Make sure to edit your Board Covers so your prettiest image is what shows, and it is properly aligned in the allotted space. I can't believe how many people don't bother to do this. I have several group boards that I'm part of, and I have to stick down at the bottom of my Pinterest boards because the cover photos haven't been set. That defeats the whole purpose of Pinterest, people. Make it pretty!!
I actually went through and messed up a few of my boards to illustrate my point. See, look. This right here makes me twitch.
You can fix this unfortunately state of Pinterest affairs by hovering over the image and clicking "Change Cover" when it pops up.
Click on the arrow to scroll through all the pins on that board to choose one that fits the parameters of the board cover. As you can see, this image isn't going to work very well. I need to choose another.
Then you can drag it around until it fits the way you want it. Click "Save Changes" and then do that to all of your boards until they are all beautifuled. Now check out your Pinterest profile page!
I also like to change up my cover photos every few months to keep my board fresh. What!?? You know you wanna.Purge and Clean Up
Every once in a while, it's good practice to go through your boards and straighten up. Delete the pins that my no longer inspire you, or edit them to put them in a better category.
It is okay to delete boards if they're no long relevant, but since your individual boards will gain followers, it is better to change the name of the board and then purge and pin new relevant images.
You may also want to split large boards into several smaller ones. I had a generic Food board that was getting enormous. I spent a few hours dividing it up into Main Dishes, Side Dishes, Pizza Recipes, Pasta Recipes, and so on. They are so much more useful that way.Add Categories and Descriptions
Make sure your board all have categories and descriptions. When you create a new board from scratch, you get this screen:
Select a relevant category, and then write a description that is clear and accurate. Use relevant keywords here, as Google will crawl your Pinterest boards to catalog relevant content. You have up to 500 characters so be sure to use them!
If you create a new board while you are pinning an image, you will not get this pop-up box, and you will need back and edit your board to add the category and description.So here's your Pinterest Organization TO DO list:
- Place your boards in a logical order.
- Make sure your best, most relevant content is in the top two rows.
- Go through your boards, delete irrelevant pins or pins that aren't so pretty.
- Split up larger boards into more focused topics.
- Make sure all boards have a description and a category. (I was shocked to find how many of mine did not!!)
- Use keywords.
- Delete boards you no longer need.
- Change board covers to represent your very best images.
- Sit back and admire your handywork!
Happy Spring Cleaning!
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