The bar for the know, like, and trust factor has been rising over the past few years. A decade ago, there was less competition. If you were online and wrote a few articles you were golden. Now, people want to get to know you in a deeper way before spending money with you. One way to do that in a very personal and virtual way is to host a webinar. Here's a great post from Judi Knight on how to do it well.
The goal for a lot of small business websites is to build relationships just like you would if people came to your shop or met you at a chamber of commerce meeting.
One great way to build Know, Like, and Trust with your potential market is to offer a free Webinar.Read the full post Show ‘em You Know Your Stuff- How to Host a Webinar on New Tricks.
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