Welcome back to the How to Get Published Series.
Okay, so what do you need to have in place before you start trying to find an agent or a publisher?Author Platform
"Platform" is a term that you'll hear people use a lot. It means, pretty much, your reach. How visible are you, and where you are visible? What's your reputation -- do people respect what you have to say? Are you an authority in the field? What's the public reaction to your work?
Think of your reach as a literal -- if invisible -- platform that you'll stand on at a rally, and think about where this platform would be placed. Are you on the main stage for your niche? Are you sort of on a side stage? Um ... are you in the back of the audience, not even on a platform at all, with several heads blocking your ability to see the main stage?
Stephen Colbert is definitely on the main stage, because he has a hit television show and can sell his book via that medium. But plenty of people who do not have hit television shows will also be on the main stage when it comes to their smaller niches in the world.
Are you gulping right now and thinking, "But I don't have a platform!" Well, actually, if you have a blog, you do. Your blog is part of your platform. It has reach if you have readers.
The best thing you can do right now is build your blog, because it is a litmus test of how people respond to your writing (and books are obviously about writing). Blogging has changed the publishing world, since anyone can self-publish her thoughts and build a following before her first book hits the shelves. (In the past, you needed to do a lot of freelance work to build your author platform, which meant even more hoops to jump through. Be thankful you're living in the blogging age.)
How many readers are "a lot of readers" differs from writer to writer -- a big six publishing company* is going to have a different opinion about that than a smaller independent publisher.
If you don't have a blog, start one. And dedicate time to writing it. Here is all the blogging advice I have to give in how to build a following.
Social media extends your reach, too. Get involved in Facebook; get involved with Twitter. But know that even agents can distinguish between organic followers (those who are genuinely interested in what you have to say) and filler followers (people who follow you numerically, but aren't really reading you from TweetDeck), and they don't put a ton of stock in those numbers.
In the end, a blog, with long-term statistics provided by Statcounter or Sitemeter and documented proof of your readership, is the best measurable platform as well as sense of your writing style.Media Contacts
Agents and publishers are going to want to know your media contacts. Do you have any? You probably do if you think about it long enough. Start with the newspapers and magazines and television programs most likely to feature your book -- do you know anyone there? Build relationships if you don't have any yet. And do this before you start looking for an agent, because they're going to want to know if you have any connections.
This is not the time to be shy -- you will need to call in favors. And be clear that your media contacts can ask favors from you.Self-Publicity
Are you okay with public speaking, with talking about your book, with shmoozing and attending events? No? Well then, book publishing might not be for you. Authors today are expected to be their own publicists, even when they have actual publicists. You need to be willing to get out there and give interviews and attend events and speak about your book effusively. If you can't do that, practice. Because how you come across to the agent matters, too.The Writer's Thick Skin
If you try to publish a book, you will get rejected a lot. First, you will be rejected by agents. If you sign with an agent, you will be rejected by publishers. If published, your book will be rejected by critics, or by people who you wish would buy it and talk about it. There is a lot of rejection inherent in publishing, and before you begin, you need to know if the rejection is worth the outcome. Because damn, the rejection stings.
This is the way I think about it: I really wanted to get married, and I knew that if I wanted to get married, I also had to put myself out there and date and possibly get my heart stomped on pretty hard. And plugging away at that sucked. I hated not knowing if all the hard work of dating was going to pay off with a long-term relationship, and I based my desire to get married on a leap of faith that it would be worth all the nights I cried because I either couldn't meet anyone or I had managed to find the biggest losers (Abortion Man ring any bells?). I was willing to put my heart through just about anything to get to a good partnership (oh, yes: I also wasn't willing to settle).
There were two other places I was willing to push myself and go through all the disappointments in order to reach the goal: Building my family and publishing a book. Everything else -- not worth it to me. There have been plenty of other things I've wanted in life, including a hit show on Broadway called "Jazz Hands," but they aren't worth the disappointments that come with putting your heart out there.
And you may look inward right now and say, "You know what, as much as I want to publish a book, I think I'm going to skip straight to self-publishing, because I really don't think I could handle the rejection now. I'll wait until Melissa discusses that in a few weeks." It is good to know yourself -- life is short, and it is not worth using up emotional energy on projects that are not grabbing you by the ovaries. Or you may decide this isn't the time, but another point in your life will be the time. Or you may already have a thick skin and say, "Rejection shmjection! Who cares what others think as long as I get to that end point of seeing my book at the local bookstore?"
And that, my friend, is your best asset when it comes to getting through the next steps.Time to Spend on Your Book
Lastly, do you have the time to dedicate to this? People will expect you to make the time, especially if you've asked them to make time by considering your work. Do you have the time to make edits and return e-mails and send out more queries? Because other people will get pretty damn cranky with you if you do this half-assed.
If you're the type (and be honest) who would receive an e-mail from an agent and sit on it for several days before deciding that you just don't have the time to do this, I'd probably stop before you begin.
I treat the business side of writing with the urgency of stop-drop-and-roll: I forgo other things -- such as relaxing at night -- to return e-mails in a timely manner, complete edits, or get whatever to whomever. People want to work with others who are focused and serious, so weigh out whether you have the energy and time to dedicate to this.
Okay class, any questions on what was discussed here? Please leave them in the comment section below, and I will answer them in the comment section below. Keep in mind that I have a lot of topics to cover, so your question may be answered in a future installment (see below). So keep your questions about author platform, media contacts, self-publicity, thick skins, having the time, or other things you're wondering about before you get started.
Heads Up and Looking Back: Topics that will be covered in future installments or that were covered in past installments
2. THIS POST
3. How to Write a Non-Fiction Book Proposal and Choose Your Chapters
4. Why You Need an Agent
5. How to Find and Sign with a Reputable Agent
6. Querying Agents
7. What Happens Next -- Waiting for a Book Sale
8. No Agent? Other Paths to Publication
9. What to Expect After You Sign a Book Deal
10. Be Your Own Publicist
11. A Mishmash of Leftover Questions and Answers
*I'll use this term in the future to distinguish between big six publishing, small press publishing, and self-publishing.
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