How to Get More Mileage Out of Old Posts

2 years ago
This article was written by a member of the SheKnows Community. It has not been edited, vetted or reviewed by our editorial staff, and any opinions expressed herein are the writer’s own.

Do you treat your old posts well? For instance, if you've been blogging for a while and keep adding posts, your old posts move off the front page of your blog. This means that they're rarely viewed by new, drop-in visitors.

After studying 500 posts published between 2010 and 2012, (they) found that a blog post gets 72% of its total impressions within 30 days of publication. From then on, it gets barely any traffic at all. -A recent study by Izea and the Halverson Group

Imagine all that hard work of yours being wasted. What can you do to bring new views to old content? The answer is simple. Promote. Promote. Promote.

Image: Lainey Powell via Flickr via Creative Commons license

Add Links to Old Blog Posts in Your New Posts

Relevant internal links are a smart way to let readers see old content, reducing your blog's bounce rate (visitors moving away from your blog after they view one page). You can do this manually or if you are on the self-hosted Wordpress platform, use something like the SEO Smart Links plugin.

Fresh Shares on Social Media

It's perfectly fine to plug old posts on social media. You could do this manually or with scheduling solutions like Buffer or Hootsuite. If you have a newsletter, you could include links to old posts in it, too.

Feature Them on Your Blog's Sidebar/Below Your Posts

Use a Featured Posts widget to showcase older posts. You could also show related posts at the bottom of new posts by using a plugin such as LinkWithin, which is available for all blogging platforms.

Take Part in Throwback Thursday Parties

Plenty of bloggers or blogging groups host Throwback Thursday linky parties in which you are invited to share old posts and visit and comment on the old posts of others. If you can't find one you like, host one yourself on your blog or your blog's Facebook Page.

Add Pinterest-Friendly Images

With Pinterest being a good source of traffic, it's a great idea to update your old blog posts to add Pinterest-friendly images and pin them. On my blog, I use a plugin called Social Warfare, which apart from all its other superb features, helps me to add a Pinterest-friendly image that is pulled when someone hits the Pin button. By quietly adding images to old posts and pinning them, I am bringing old posts into the forefront via Pinterest.

Repurpose Your Old Posts

Old posts are a good resource to create e-books or scripts for vlogs or podcasts. You could add links to these posts in your ebook or on your vlog or podcast.

Update Posts and Republish Them

I find this especially helpful when I'm suffering from blogger's block. I take an old post (and I have over a thousand on Everyday Gyaan) and update information and images, add a new angle or opinion, and generally polish the post and republish it.

Do any of these ideas appeal to you? Do you have any more ideas on what to do with old posts?

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