Do you have a blog, business, or book? Want to keep your Facebook account for conversing with friends about what you ate for lunch but have a public page where you can talk about new blog posts, send out information about a product, or engage in a discussion on ideas all relevant to a single topic? Then you need a Facebook fan page.
But... you think... aren't Facebook fan pages for people who have fans? Like Justin Beiber?
Don't take the term "fan" any more literally than you take the idea of a Facebook "friend." It is simply a public page where you can engage all the people who like it, enabling you to keep your personal thoughts on your personal page, and make your public page an extension of your blog or business site.
So how does one set up a Facebook fan page? Nested has a step-by-step tutorial to get you started.
Reply when people comment on your posts or write on your page's wall. It's the same as with comments on your blog. When people feel as if you're acknowledging them, they feel validated and like you more. (Note: if your blog/page has like a bajillion followers, you can skip this, as long as you check in often enough to let us know you're still listening.)
Your blog is your brand and your Facebook page is like another website for your brand. Keep that in mind.
Read Nested's tutorial and then let us all know about your fan page on Facebook.
Image: Melissa Ford
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