Unless you’re Kanye West, self-promotion might not be your thing. And therefore, the warning call of an office photoshoot will likely be a non-event in regard to the impact it has for your position within the organisation. However, there are valid reasons why staging an office photo shoot can be a catalyst for growing your brand or business online that you can learn from. In this article, we will explore how it can add value to your long-term digital marketing strategy through four separate scenarios.
Enhance local search
As a means of providing a more comprehensive experience to the user within Google, online and brick and mortar businesses are required to complete a Google My Business profile. Not only does this add credibility to the brand but also signals to Google that you are following the correct guidelines for local SEO best practise, thus earning more brownie points with the world’s largest search engine.
One part involves taking photos in each are of your office space and submitting information such as opening hours, location and business log. Once approved, these details are on display on the right-hand side of the search results when a customer or client searches for your brand.
And there are no restrictions on creativity when staging the photo shoot. Indago Digital is a brand that went one step beyond the norm by acting out the theme of ‘dogs in an office
’. Each of its staff wore a latex dog mask (in reference to the logo of the business) and participated in tongue-in-cheek scenes around the office, such as a game of table tennis, dog napping and board room meetings. The event also raised PR for Indago whose photos caused a stir in local media and trade publications.
Add a personal touch to your website
The building of a website is a test of character. Whilst the homepage and product pages are naturally the main points of interest, other important features can tend to take a back seat. Sometimes though it's these aspects, such as the ‘about us’ page that are crucial to making inbound marketing work for your business.
Companies that work this angle well share common characteristics in showcasing their staff and office space warts and all, and telling a story about the history of the business with a human touch. Photos of the staff do not have to be contained to just one page; depending on the nature of the business, it may help to publish photos on landing pages built specifically for paid search and email campaigns, or resource sections wherein experts provide answers to customer enquiries.
A great example of a company introducing itself to the public is the Cultivated Wit
website, which does exactly what it sets out to do.
Supercharge your social media content
Social media has taken giant leaps towards real-time storytelling within the last 12 months and brands are champing at the bit to keep up with the trend. Unfortunately, more many businesses, social media strategy doesn’t come easy and confusion as what to post on visually led profiles such as Instagram and Snapchat may lead to poor engagement or at worse, bad PR.
In 2017, a small business will do well to invest more time in being more transparent on social media and using the opportunity to produce more highly engaging and interactive dialogues with their audiences. If you’re camera shy, invite an influencer to come aboard and advocate your brand instead. Ever heard of the 16-year-old who upped the following of Wet Seal by 9,000
in a day?
Transform your blog into a brand
The Moz website currently serves over 30,000 customers worldwide although on hearing the name many people working within the digital marketing realm associate it with one of the highest profile blogs
on the circuit. Frequently published on the Moz blog are thought leadership pieces from guys who are at the top of their game in their respective fields of online marketing – each of their author profiles contains a full headshot. Without this token of identity, the validity of the content becomes diluted. Readers can build an emotional connection with the person behind the words of wisdom.
When setting out your blog strategy look to how you can generate authority from putting not only your name but your face out there as a trusted resource for information in your industry. And as with the Moz model, you may then find opportunities to contribute elsewhere based on people recognising your author profile.
I hope you found these tips to be of use and include them into your long-term digital marketing strategy. As the industry continues to evolve, you too should anticipate the changes and opportunities that lie ahead.