Hoping to win the viral marketing Super Bowl that is April Fool's Day, a slew of food companies launched fake campaigns today. As a San Franciscan, my favorite was a local cooking school's all-day toast intensive, but I also laughed at the pasta rocket at Eataly Space.
Meanwhile, back on land, some bloggers proved they're vastly funnier than most marketing departments. Here, my favorites so far:Eat The Love Deadpanned a How to Boil Water Tutorial
Killer quote: "Even the apparently misnamed Steamy Kitchen seemed to not have a recipe for boiling water."Blogging Over Thyme Invented The Sour Apple Martini With Asparagus Foam
Image: Blogging Over Thyme
Killer quote: "Remember when a lot of you thought I was sharing an asparagus cocktail last week? Well…as crazy as it sounds, that concept just kind of stuck with me. All weekend long."Joy The Baker Posted the Secret to Food Blogging Success
Killer quote: "Nobody ever pinned Metamucil."Honestly Yum Developed a Recipe for Gourmet Water Mocktails
Killer quote: "Sure, it was a bit pricey, but not any worse than your standard bottle of booze. The result is a mocktail that leaves you feeling fresh, vibrant, and full of life. I also hear it’s wonderful for the skin. Oh, and the best part . . . no hangover!!"Cake Wrecks Went Porn
Killer quote: "Today marks another milestone in Cake Wrecks' history. Today, CW's hotter older sister site, Cake WreXXX.com, goes live."
Any other great April Fool's Day food blog pranks you've seen today? Or non-food blog pranks? (My favorite was Cool Mom Tech's fakeout, Facebook Reveal.)
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