Is it myth or fact? Mommifried explores the idea that it makes a difference, traffic-wise, to put a link to your post in the top comment on Facebook rather than linking to it in the status update itself. Of course, paying to promote your status updates will definitely get them in front of more eyes, but for those who don't want to go the paid route, she tests whether or not a blogger can game the system and create a status update with a link to their blog that will be seen by the largest amount of people.
"If you post an update without a link the visibility of your post will spike. Posting images also gives good visibility, so long as people are interacting with your content. So how in the heck do you get your blog posts seen by those interested in reading what you have to say? You have to link back to your blog, right? The truth is, Facebook wants you to pay to promote your page. At the same time, they really don’t want people leaving Facebook. They don’t want someone clicking on a link to your newest blog post and leaving THEIR site. So what’s a blogger to do?"
Read Mommifried's whole post to see what happens when she auto-pushes links to new blog posts to Facebook vs. adding them by hand with a link in the top comment.
Image: Franco Bouly via Flickr
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