Facebook Personalities: Whom Are You Marketing to?

4 years ago

Do you spend a lot of time on Facebook? Do you post often? When I log-in to Facebook, often times I roll my eyes at some of the posts and enjoy some of the others. I have been using this social platform for the better part of seven years and counting. I have seen many changes and friended many people from different countries and all walks of life.

Facebook Personalities

In my line of business I have to take it a step further and ask myself; who are these people and what are they looking for? Since I work for a social media firm, I have the task of engaging on Facebook and I have to consider everybody’s needs and requirements when creating engaging content for my marketing strategy.

I have been able to define six Facebook personalities that make an impression on the feed. Here are the personalities and my suggestions for engagement.

  • The PHILOSOPHERS: The reflective, conversationalists that posts their insights and their views and ponderings of the world at large. Idealist in nature with a passion for sharing quotes, ideas and deep thoughts. Social Marketing Voice:Appeal to their sense of idealism. Offer insightful suggestions, quotes, beautiful imagery and idealism.
  • The LURKERS: They watch the stream, visit your profile and never post anything. BUT THEY ARE THERE!!!! Every once in a while, they will appear and post something, this is your opportunity to engage. Social Marketing Voice: Appeal to their curiosity by sharing and get them talking about their needs. Try to bring them to the forefront without embarrassing them.
  • The PROUD PARENT: They post pictures galore of their kids, play, school, events, updates and everything regarding their kids’ lives. Social Marketing Voice:Comment on their posts, praise them and encourage them to visit your page. Share back to school offers, seasonal comments, Pinterest ideas, and other holiday events.  
  • The DEAL FINDER: Loves a deal and “likes” all the pages that offer coupons and enters all sweepstakes. Social Marketing Voice: Share deals, coupons. You could probably encourage them to share an email where they can get more sales and coupons.
  • The ACTIVIST: Always has a cause. Are passionate about their beliefs, love to share their nonprofits and always supports politics and community outreach.Social Marketing Voice: Share your favorite cause or join one. Customers love it when a brand supports community and a nonprofit.
  • The Self-Promoter: Entrepreneurial, love to self-congratulate and share their achievements. Social Marketing Voice:  Notice and praise them, share their achievements and feed their egos.

Note, I will admit to recognizing a little of me in all these Facebookers! Which one(s) are you?

To continue the discussion follow us on FacebookTwitter or Google+.

Janette Leon-Speyer
WebSuccessTeam

This is an article written by a member of the SheKnows Community. The SheKnows editorial team has not edited, vetted or endorsed the content of this post. Want to join our amazing community and share your own story? Sign up here.
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