Mashable reported last week that Stüssy is spearheading a new campaign in order to get more "likes" on Facebook for their company. A model is seen wearing their full collection; the more likes she gets, the more clothing comes off. Each click bring the model closer to stripping.
Some would argue that modeling already objectifies a person, and others would say that modeling has nothing to do with the subject except insofar as they make the material item look enticing. But this new campaign adds a twist -- the model becomes more the focus than the clothes, namely, her nudity. So is this a brilliant act on Stüssy's part, or are they essentially sending the hidden message that their clothing is best discarded or ignored in order to focus on the body beneath them. And if we're focusing on the body underneath, does it matter what clothing she has on top? Why Stüssy in that case? I mean, since the clothes are coming off anyway.
The company's Facebook page shows the model taking off each article of clothing, finally ending in just a bikini bottom with her back to the camera, her middle finger pointed in the air and a smile on her face. Huffington Post has a quote from the ad's creator:
Arnold Amsterdam creative director, Colin Lamberton, whose agency is behind the campaign, told Adrants, "As you can imagine the model must be suffocating under that many layers of clothing. It is almost a public duty to free her out of this misery so we are expecting Facebook fans to help out here.
What are your thoughts on the campaign? Does it make you want to check out Stüssy's latest clothing line?
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