My advice is to follow your passions. What are the things in your life that make you wake up in the morning and smile? If you’re not sure what they are, or if you’re having trouble fitting the passion with the business, take some time for introspection. Get away from it all! Spend some time alone so you can think deeply about it.
During your time of introspection, think about your past. Take the obstacles in your life that you have overcome and reflect on them. Use those challenges and successes as an outline of what to do and not to do in your business. I have also found that writing your life story helps. Limit your story to 500 words or two pages. What events from your past are most important to you? Write out those moments and key realizations for each moment, then move on to the next.
Also, take some time to look around your community. What is missing? How can you fill that void with your passions?
After reflecting on your past, choose one word that defines you. Keep it to one. Then think about the people you admire—your heroes and heroines. What are the characteristics in these people that you admire the most? These exercises should get the creative juices flowing, and before long, you’ll uncover the business idea of your dreams.
When making that final decision, make sure you go with your gut. Your decision should be one that you are confident and passionate about.
And most importantly, don’t be afraid! If entrepreneurship is something you really want, then you can’t be scared to go for it! Remember, you have created a strong and confident brand. You and your brand can handle anything that comes your way.
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