Now that #BlogHer15: Experts Among Us is a memory of inspiring speakers, killer parties, and so much collective wisdom, it's "back to school" time, with the August session of BlogHer University. This month, we're diving deeper into that phrase, "Experts Among Us."
I loved that title, because it recognizes the truth. We're not all experts in everything we're interested in. But we are all passionate about something. And saying YES to that passion puts you on the path to becoming an expert, which can open all kinds of doors.
Too often, impostor syndrome, a lack of credentials, or just a lack of support keeps us from stepping up to our expertise. It's up to us to claim it.
As Kathryn Finney said to Meghan Martinez during her presentation at The Pitch keynote: "Everything about you is wonderful and amazing and you don't need qualifiers."
This kind of connection, collaboration, and community is what we're doing with the SheKnows Experts community. We bring Experts of all types—from doctors with credentials to obsessive TV fans—to the extended SheKnows platform (of 80 million uniques a month!). We help you grow your audience, connect and network with each other, and brainstorm with our editorial team. We're building a collaborative, inspiring space for women … kind of like the BlogHer conference, year-round.
That's why we're focusing this month on How to Be an Expert. While I wholeheartedly recommend that you apply to join the SheKnows Experts community, this month's lessons will help you share your expertise, sharpen your writing, and expand your reach wherever you choose to be.
How to Be an Expert Lessons
- How to create a killer personal essay
- How to source claims of fact (and why it's so important for your credibility)
- How to give your posts a great headline
- Tips for writing compelling content, for Experts and beyond
- How to claim authority in your writing
- Ways to repackage your existing content to give it (and you) lasting value
- Success strategies from current SheKnows Experts.
As usual, tune in to #BlogHerU on Twitter every Friday from 1-2 Eastern to join the conversation about the week's lessons and add your own comments. See you there!
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