Click here for all the Pinterest master classes.
In early 2012, all of us at BlogHer saw that Pinterest was becoming a powerhouse tool for the blogs in the BlogHer Publishing Network. A short time after our bloggers had adopted it, Pinterest supplanted Facebook and Twitter and became the leading source of traffic from social referrals.
BlogHer’s 2012 “Women and Social Media Study” further corroborated our belief that Pinterest was a game-changer. Our audience reported that it far outweighed Facebook as a platform that inspired purchase. Now in 2013, our network growth on Pinterest has reached 22 million followers a month. It is clear that Pinterest is much more than pretty pictures.
For consumers seeking inspiration for everything from decorating a kid’s room to choosing a new hairstyle (my first searches), Pinterest quickly became irreplaceable. But what can Pinterest do for the brand that wants to get in on the action and reach highly influential women online? And how can brands partner with female digital influencers on this remarkable platform?
We set out to learn the answer. For the past year, BlogHer has actively built branded campaigns with Power Pinners, leveraging their content and influence to help tell brand stories. And this summer, we partnered with Ahalogy, a full-service optimization technology built for Pinterest, to further augment our success. Our program pinpoints a brand's need on this platform and then provides a custom solution addressing the right content, pinning timing and frequency, and optimization, to create a brand's most successful Pinterest strategy.
And as you know, at BlogHer, we like to share the knowledge. That’s why today we are launching a new Pinterest Master Class — a series of three videos equaling an hour of content -- all focused on getting the most out of Pinterest. We want to share the expertise we’ve developed with digital influencers — and with brands — who want to learn how to better leverage the enthusiasm of the powerful female consumer for this digital marketing space.
In this first segment, we make the case for brand marketers for why they need to prioritize Pinterest in their marketing strategy. I sit down with Ahalogy Co-Founder Bob Gilbreath to look at Pinterest from the marketer’s perspective. Because so little in the way of Pinterest best practices is widely known, many brands apply a search-engine or Facebook marketing strategy to their Pinterest program, avoid Pinterest, or worse spend time and money doing things that ultimately won’t make an impact. But if you know how Pinterest compares to other platforms and how to build its proper role in your marketing strategy, you could have the wind of millions of influencers at your back.
In segments two and three you’ll learn how to get the most out of your efforts on Pinterest and learn from one of the emerging Pinterest rock stars about how to create deep and meaningful traction.
Once you dig into this first segment, I know you’ll be as convinced as we are that Pinterest is well worth our attention. Watch the entire Master Class now:
More from living