On the weekend of October 21-23, hundreds of women from all sorts of backgrounds are going to be gathering in Washinton D.C. for the third annual Blogalicious Weekendconference, celebrating diversity in blogging.
I talked to Stacey Ferguson (or Justice Fergie) of Life IS the Party about the event, of which BlogHer has been a long-time supporter.
Sheila Dowd, Christie Crowder, and Taryn Pisaneschi at Blogalicious 2010
Image Credit: Carol Cain, NYCityMama
How did the idea for Blogalicious come about?
Blogalicious came about in 2009 from three of us -- myself, Justice Ny, and Justice Jonesie – who were writing a blog, MamaLaw, together. About three years into blogging, we were getting to know who is who. A big part of it was the brand angle. We wanted to show them there are quality people out there beyond the usual suspects.
At BlogHer 2010 in New York, Blogalicious and BlogHer coproduced one of the community parties. Tell me a little bit about the shared history...
The big name in the space was BlogHer. So we contacted BlogHer, and Elisa Camahort Page was more than generous. She spent time talking to us about “here’s what you should do, shouldn’t do.”
There's growing awareness about some of the challenges particular to women of color who are blogging, such as having a harder time finding potential sponsors. What are some of the other concerns?
Women of color tend to be working full-time, doing blogging after hours. It’s hard to get the big campaigns because it’s hard to make those connections.
But Blogalicious is not just for women of color. It’s celebrating diversity in blogging, no matter where you’re coming from or what your skill level is.
How has the social media space changed in the three years since you started Blogalicious? And what do you see the future holding for diversity in blogging?
Now with PR campaigns there is a variety of people. There is no choice but for it become more diverse. It’s just going to continue as people use mainstream tools, such as Twitter, Facebook, smart phones. Even my mom has a blog!
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