Blog Posts – Does How And When You Post Matter?

5 years ago


When writing your blog posts, do you only write when you have something to say or do you write blog posts ahead and schedule them to go out at a later time?

Let’s look at the difference…

First, let’s talk about scheduling.  As you know by now, I love WordPress.  One of the many reasons for my very public love affair is that WordPress enables me to write my blog posts in advance and automates when they are published on my blog.  I schedule them to run every Monday and Thursday to coincide with my newsletter.  This works really well for me because I can schedule several weeks out and not have to stress about deadlines.  This makes publishing my newsletter a more enjoyable experience. And because it’s not a scramble to get it done at the last minute, I can pass much of it off to my business assistant to do, giving me more time to do other things in my business.

It Creates Loyal Readers…

If your audience knows when to expect new blog posts, they will return regularly to read them. When you have an active blog, it tends to hold your readers interest and creates loyalty.

Mucho Content…

When you write on a schedule vs. writing just when the mood strikes, it forces you to create more content, and that’s the name of the game, isn’t it?  Nowadays the internet is a content driven entity. The more quality content you can create, the better all the way around.  Not only will you be providing your readers with good stuff, you will also have lots of good content to re-purpose and re-use in a variety of ways such as; publishing your articles on the article directories, combining posts to create reports and products.  You can read them to make podcasts, create videos or even expound on them to make  teleseminars and webinars. That’s just the tip of the iceberg when it comes to ideas to re-purpose your content.

Writing Just When You Have Something To Say…

Random posting has it’s benefits as well.  When you have something you want to talk about to your readers, sometimes it comes across in a more personal way to them, which helps them to get to know you, creating that know, like and trust factor.

It’s more fun…

When you write randomly, it flows better, making it more enjoyable. This creates less “reaching for something to write about.” It’s easier to write when you have a specific topic you want to talk about than when you are writing on a schedule.  Your blog posts are more spontaneous.

So Which Is Right For You?

Only you can decide what’s best for you.  I will say that writing on a schedule forces you to become a better writer. When I first started blogging I wrote blog posts randomly.  Because I didn’t consider myself a writer (sound familiar?) even the random posts were hard to write. I would have rather gone to the dentist! 

Once I started scheduling them, I was forced to write more often and on a deadline.  This over time made it easier for me to write. Practice makes perfect, as they say. While my writing is far from perfect, it certainly comes easier. It’s even become enjoyable.

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