From Being an Extreme Food Blogger to Making $500k a Year on Facebook

a year ago
http://www.cassiehoward.com/persist-persist-persist/
This article was written by a member of the SheKnows Community. It has not been edited, vetted or reviewed by our editorial staff, and any opinions expressed herein are the writer’s own.
 
Cassie Howard was fed up.  She was stuck in a rut that seemed to be growing deeper.  She was working as a full-time coupon blogger, putting in long hours, doing a job aimed at helping other people save money.  The cause was noble.  Only, people began to suggest that she work more hours and that she work those hours for free.  It became too much and she wasn’t having it.  She needed a change.  Life is too short and she was miserable.  So she did with her day job what so many people only dream of: she quit. 
 
The Beginning
Cassie, living in Vaughan, Canada with her husband and two kids, wasn’t in a position to walk away from her income.  That’s a leap people only fantasize about, but she knew she would never be happy if she didn’t make that jump.  Cassie started small.  Immediately after ditching her extreme coupon blog, she began teaching other women how to make money blogging, all while turning her attention to a business coach.  Someone she had hoped would help her navigate the uncharted waters that lay ahead.  She began throwing everything she could at the wall and seeing what would stick.  It started as a blog coach, only Cassie didn’t love it, so she shifted her focus into business coaching and it stuck.  Continuing to move forward, she launched her first website (which she loved), and went down a path of creating her first Facebook group aimed at female entrepreneurs.  It was this journey that began turning Cassie into a true serial entrepreneur.  At first, she targeted stay-at-home mom’s,  then adjusted to all female entrepreneurs, with groups like Babes in Business, The Five Day Facebook Fix and Money Makin Mama.  She wanted to prove to her gender that they should never doubt themselves.  That they could make their dreams come true.  Cassie Howard was becoming a living example to this claim.  
 
Do the Work.  Learn From It.  Improve It.  Repeat.
The further down the Facebook business group rabbit hole Cassie went, the more she learned.  She was becoming a true pro.  She hired a new business coach, began taking bigger risks and changed her entire mindset toward her being an entrepreneur.  She updated her once loved website and started a 30-day manifesting challenge in her Facebook group, which garnered her hundreds of new female followers and truly launched her business.  Cassie’s attitude and work ethic were laser focused.  She was learning, improving and repeating.  Cassie was running on all cylinders and slowly but surely, her income was growing.
 
Smarter, Not Harder
Cassie Howard had become a working machine.  Nothing could stop her, nor get in her way; except her health.  In the midst of everything, she had a panic attack.  She couldn’t breathe and ended up in the hospital.  Like most people, this was a cause for concern, but to Cassie Howard, it was a blessing in disguise.  Ordered by her doctor to not work so hard, she knew she couldn’t stop the momentum she had created, she just had to work at it smarter.  She walked away from her business coach, taking all the lessons she had learned with her and revamped her Facebook groups again, scaling them back and refocusing them.  She relaunched Babes In Biz Bootcamp (her group program) as an 8 week class, instead of its previous 12, after learning her students didn’t need the extra four weeks.  She launched The Sales Mastery Blueprint, aimed at helping her students master their sales calls.  Cassie was reinventing herself on the fly and it was working.  In an effort to continue to grow, she started taking on clients on a one on one basis, guiding them to their own six-figure income success stories, all while watching her own income climb higher than she could have ever imagined.
 
Now and Beyond
After Cassie’s health scare, she never took her foot off the gas.  She wasn’t going to let anyone tell her how to run her life, she just became more aware of how she was running it.  She continues to improve up everything she’s learned and her business is growing at a faster pace than ever before.  Now offering a variety of mentorships, aimed at helping budding entrepreneurs believe in themselves and be the best in their business, Cassie also  perfected Babes In Biz (her membership community) and offers a plethora of D.I.Y. courses online.  On top of it all, she’s constantly blogging inspirational and business-savvy advice from her website www.cassiehoward.com
 
What started as a coupon blog, is now an empire run by one of the most inspirational women in North America.  She was all about helping other people make and save money, but she surely wasn’t going to do it for free.  Having turned her business into a $500,000 a year passion, I think Cassie Howard is just the one to inspire the ladies across the globe to take that next step and do whatever it is they set their minds to.
 
Tagged in:
entrepreneur

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