Are You Making Maximum Use of Your Leads?

5 years ago

You have many avenues for generating leads; trade shows, webinars, your website and social media (just to name a few). However, without properly setting up and utilizing a Customer Relations Management (CRM) tool – your sales leads could be slipping through the cracks.

Way to generate leads this holiday season


Four Ways You Should Be Generating Leads

1. Trade Shows:You grabbed a business card, but no one on your team put that lead into your CRM. How do you manage that lead with no record of it?

  • Scan business cards and import them into a CRM
  • Save them to a list so you can track where they came from
  • Reach out to everyone in a timely fashion via email or a phone call

2. Webinars:Before you held your latest webinar, you did all your pre-work through networking in discussion groups, blogging and even paid advertising to get people there; why let all that work go to waste and not follow up on these targeted leads?

3. Your Website:Shouldn’t you be grabbing leads from your own website? How do you do that? There are a few easy ways, and they all involve the end goal of getting that lead’s contact information.

  • Have a call to action on your landing page that encourages a follow up, like a phone number
  • Offer a download so you capture a contact’s information. This is an opportunity to offer valuable information (catered to your target audience) in exchange for their info (this could be an educational whitepaper, video or free webinar).

4. Social Media:First of all, be sure to send people to your social media sites from your website, that way you can build and maintain that relationship on a regular basis. Now how do you actually get contact info from leads through social media?

  • Grab more leads by encouraging your fans to become email subscribers
  • Run a promotion or contest that requires they fill out a form on your website.

Fruits of Your Labor

If you are paying for a CRM, why not use it? If you paid to go to a trade show, why not call those leads? If you did the work to be involved in or run a webinar, why wouldn’t you follow up with those leads? Start putting these opportunities into practice and set your sales team up for success!

If you liked this article you may also like:

Janette Leon-Speyer

This is an article written by a member of the SheKnows Community. The SheKnows editorial team has not edited, vetted or endorsed the content of this post. Want to join our amazing community and share your own story? Sign up here.

More from living

by Jana Randall | 2 hours ago
by Catherine Conelly | 3 days ago
by Julie Sprankles | 8 days ago
by Justina Huddleston | 10 days ago
by Bryanne Salazar | 10 days ago
by Heather Barnett | 21 days ago
by Justina Huddleston | 23 days ago
by Kenzie Mastroe | a month ago
by Julie Sprankles | a month ago
by Justina Huddleston | a month ago
by Fairygodboss | a month ago