Many business owners sell more than one thing. It's one way to diversify a small service based business. Yet if you try to convey everything you sell to someone you sound like someone who offers financially planning, coaching, massage, ear candling, and basketweaving. Your brand and message is diluted at best and you appear untrustworthy and wacky at worst. What do you do? Read this post from Linda Daley at "Work Better, Not Harder" and see how not to dilute your message.
Read the full post Don't Dilute Your Message on Work Better, Not Harder.
Let’s say you own a business that sells services to the general public. And, because you are so good at what you do, you also sell different services to other businesses in your industry. This is a common scenario for successful small businesses.
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