Is your blog's newsletter stuck in a rut? Are you looking to improve your open or click-through rates? Besides using it to promote new posts on your blog, there are lots of other things you can do with a newsletter to make it engaging and valuable for readers. Remember that it's important to have a good balance of self-promotion (your posts etc.) and other information that may be of interest to your readers. This will help build your brand and build the value of your newsletter, ensuring loyal readers going forward.
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Try one or more of these new ways to use your newsletter:
Include an Exclusive Download
Not only can you use this as an incentive to gain new subscribers, your existing subscribers will also get the benefit of something offered only to your mailing list. This could be anything from a post you haven't published on your own blog yet to a checklist, printable or other download. Think about the most popular content on your blog and consider creating an exclusive download around that.Roundups
Why not have a section of your newsletter that has links to three of your favorite posts on a topic you recently blogged about, or a theme of the week? If your audience has read your posts on a certain theme or topic, they may be interested in these as well.Blogger Intro
Why not use some of your newsletter real estate to promote another blogger in your niche? Include a photo/logo (with permission), blurb, and a link to their blog or even a short Q&A. Even better, find someone who would be interested in doing the same for you and exchange promotions to get some free exposure to their readers who may also be interested in your blog.Social Media Highlights
Not all your newsletter readers will catch everything you post to multiple social media channels. Think about using your newsletter to post some of your favorite Tweets, Pins, Instagrams, or an interesting Facebook thread for example.Your Published Writing
While newsletters often contain your new blog posts, consider using your newsletter to promote work you have that may be published elsewhere in the form of guest posts, features in online magazines and aggregate sites, anthologies, books and other print publications etc.Reader Comments
Your newsletter can also be a place to showcase some of your favorite reader comments from recent posts. Not all readers read or subscribe to the comments on posts, so highlighting some funny, informative, or inspirational comments is a nice way to extend that part of your blog.Resurrect Old Posts
Don't limit your newsletter post promotion to just recent posts. If one of your past posts becomes timely again, or if you just want to breathe some new life into it by showing it to your new subscribers, you can always include a link in your newsletter.Engagement Prompts
If you want to use your newsletter as a way to hear from readers, you can always include a poll, survey, or question with an email address or social media link for feedback. This can be a great way to get feedback on content for your site, reader interests and opinions, or crowdsourcing for future posts.
What unique additions have you made to your blog's newsletter?
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