I am an avid (over avid?) Facebooker for professional and personal purposes. Yet since Facebook has grown from being just a college network to an outlet to hobnob with professionals and fans alike, there are some ground rules that you need to know so you don’t make people curse the day you signed up to post.
Don’t Post Only Promotional Posts
Some people think that Facebook—profiles, pages, and groups—are made solely for the purpose of promoting their stuff.
“Buy MY book!”
“Read MY post!”
“Signup your email to join MY tribe!”
There is absolutely nothing wrong with promoting your stuff on Facebook, but it can’t be the only thing you do.
Find a way to add value to your friends and followers. Post things that you believe will help, inspire, encourage, challenge, and instruct them.
Mix it up.
Share valuable posts from others.
I had a friend once turn down a guest blog proposal about my new book on her blog because she was coming out with a new book herself. She felt she should only focus on her project. This goes against everything social media is here for.
Social media is a conversation. You’re not talking at people; you’re inviting them to talk with you. And just like you wouldn’t only ever (hopefully) talk about yourself in a real conversation with your friends, you can’t expect to do the same on Facebook and build your following.
Promote someone else’s stuff besides YOUR book, YOUR business, or YOUR ministry. It’ll bless your readers and give them a break from you, you, you.
Don’t Let Your Page Go Stale
This is a mistake that some people make all too frequently. You can’t expect to keep your followers entertained and continue visiting your page if you’re not posting anything that would keep them coming back. You can’t post, post, post, and then drop off the face of the planet for a week, month, or longer.
Keep your posts regular: not too frequent, but enough to allow them to know you’re there and keep them engaging with you.
Don’t Force People to “Like” You
This irks me to no end! You cannot force people to “like” your page or your posts. You can’t force them to join your group(s). Personally, when people do this to me, I 1) consider them desperate or unschooled in social media etiquette and 2) ignore them.
If you’re going to hound me to like your page or join your group, then you will most definitely hound me to engage with you and that is sooo not cool. In fact, it’s a major turn-off.
Don’t Creep People Out
You would not believe all the types of interactions I’ve had on Facebook over the years, but one intercourse from last week takes the cake. I cannot tell you what this particular individual from a professional writing group inboxed me because this is a family-friendly site, but it was certainly uncalled for, x-rated, and totally out of line.
I have had stalkers, creepers, married men hitting on me, and now creepy pornographic fiends hunting me down on Facebook. Thankfully, good ole Mark Zuckerberg has a wonderful remedy for this! It’s called “Delete” and “Block.”
DON’T TELL OTHER PEOPLE WHAT TO POST!!!
In a world where we all hold different religious and personal beliefs, you are certainly welcome to post whatever the heck you want to on your borrowed social platform (although “everything” may not be beneficial for). That said, you do not have the right to tell anyone at anytime for any reason what to post on their profile, their page, or their group! EVER!
The only time I take action against what someone has posted or proverbially pulled them aside to speak to them about their posts is when it is sexually explicit. And if you don’t feel comfortable talking to the person about it or have no way to, you can always “Report” the post as well as block the individual from your newsfeed or altogether.
If you follow these simple Facebook rules, you’ll navigate the ever-changing waves of this outlet well. If not, well, you post at your own risk.
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