Postcard marketing is not a new trend, especially in the world of real estate, where it had been used for decades. Even if this method is static, postcards can be created and distributed quick and easy, which makes them effective in the world of social media. Good postcards work amazing and ensure a steady flow of customers, so it's worth learning the rules of this marketing tool, so you can apply this strategy for your own business.
Measure the return
It's easy to create postcards, print them and then distribute them, but most entrepreneurs forget to measure the results of their campaign. While it's not as easy as checking the figures in Google Analytics, measuring the results of your postcards marketing campaign is crucial for your company. As postcards work both on the spot and on the long term, measure the effects of the campaign weekly, so you can see which elements of the campaign brought you the best results. This will provide you with an insight on how to design the next campaign.
Consistency is the key of an effective postcards marketing campaign. Be consistent when it comes to the frequency of distribution and the message you put on the postcards, as these are amazing tools for creating awareness. In time, as people associate your brand with your services, they will instantly think of you when they need services or products in your domain.
Know the elements of success
The most effective postcards contain five basic elements: the picture of the business owner, the product or service advertised, the logo and brand name, a target-specific message and a call to action. Make sure the full image is not too “crowded”, so the person seeing it can easily spot each element.
Research, then target
To be able to conduct an effective postcards marketing campaign you have to know your target very well. Before that, you should be conducting a research to see which is the best group to target, the group which is going to bring you the highest revenue. Once you've identified it, get to know the target, so you can give them what they need and want.
Get in touch with the audience
This is a crucial step in every type of marketing campaign and it's also valid when it comes to postcards. To be able to know what your target thinks about your company, what they want from you and how they think your services or products can be enriched, you have to get to know them. Don't be afraid to ask your customers questions, as their answers will help you create the most effective postcards for them. Couple of chats with customers are highly revealing, giving you all the information you need to craft an appealing message.
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