Did you know that WordPress powers over 60 million websites world-wide? We aren’t just talking bloggers here, either. A totally random list of WordPress users include big brands such as Ford, Sony, and Samsung, major news outlets like Forbes, CNN, and MSNBC, and celebrities such as the Rolling Stones, Margaret Cho, and Giada De Laurentiis.
A good portion of my clients are WordPress users when they come to me for design help, but many have questions about WordPress, with the number one question being, “Why is WordPress so great?”
I don’t just think WordPress is great, I think it rocks, and here is why.Ease of Use
Some people are intimidated by the power of WordPress. While I understand the fear of the unknown, I say, go in and take a look around. The dashboard is straight-forward, uncluttered, and user-friendly once you get the lay of the land. This is not unlike any new thing we experience. Creating posts and pages is also easy. I always tell my clients, if they have used Microsoft Word, they can create posts and pages in WordPress.
Image: Titanas via FlickrCustomization
WordPress is a full content management system, which can accommodate a user who is interested in a blogging platform, or a platform that will host a “traditional” website. When clients come to me needing a traditional website and I offer them WordPress, they ask, “what will it look like?” My answer? Anything you want. The availability of free and paid themes and frameworks, and the accessibility to FTP to create and upload child themes is unlimited.Extended Functionality
As if unlimited customization of themes wasn’t enough, you can extend your customization and functionality with plugins and widgets. Also available for free and as premium downloads, plugins and widgets can take your site to the next level in an instant. You can add customizable social sharing and follow buttons. You can monetize your site. You can connect other social media accounts such as Twitter, Facebook, and even Flickr and Instagram. You can increase the security on your site. In just a few clicks you can even make your site an e-Commerce site. What you can do with your site with plugins and widgets is only limited by your imagination!SEO
Although there are some hiccups when it comes to themes, overall, WordPress and SEO get along rather well. The basic WordPress code and internal link structure gets along well with major search engines, especially Google. Using a framework such as Genesis, and plugins such as WordPress SEO by Yoast, adds further SEO functionality. They also make SEO easy to understand and employ – something many of us need!Community
One thing that simply cannot be matched is the support offered through WordPress. From general platform and how-to support offered with the WordPress Codex, to general, theme, and plugin support on the forums, you can almost always find the answers you need. In addition to all of this, is WordCamp, which are mini conferences held world-wide. These conferences are meant to inform and inspire WordPress users, and are aimed from everyone to brand new users to developers.
See how WordPress rocks? It is a robust blogging platform, and a cost effective content management system. The ease of use, functionality, unlimited customization, SEO capability, and community support is unmatched by other platforms.
What are your thoughts on WordPress? Do you have any questions about it?
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