Your website should be the heart of a business’s internet marketing campaign, and the visuals could either make or break this campaign. The nature of these visuals is completely in your hands, which can be quite an exciting and daunting prospect.
High quality photos are becoming increasingly straightforward and inexpensive to produce. DSLRS are now a lot cheaper and more attainable, through camera-hiring establishments and second-hand websites. It’s how you choose to use your camera which will decide how powerful a business tool it is.
You can be as creative and wacky as you wish; you will gain valuable attention for this innovation. However, make sure you don’t get carried away and forget to showcase the primary subject—your product. Your camera can provide an insightful window for your prospective clients or customers. Photography is an opportunity to show potential clients/customers what they will be paying for, and also to help shape your business’ brand.
Photography can add an extra dimension to your sales strategy. With each product or service accompanied by high quality image, potentially displaying what the product could be used for, or how; gradually a whole new visual campaign can be born. Depending on what type of photographer you are, or what photographer you decide to employ, your products could be portrayed in an entirely new light. This new approach could appeal to a different demographic, or your target demographic more competently.
A seamless photo campaign could entice a new kind of customer all together- one who places a high importance on aesthetics, and nothing else. Some online shoppers don’t make time to do extensive research of the details of their purchase, and instead make snap judgements based on how the product or business looks visually. This ‘visually-driven commerce’ doesn’t consider the finer detail of what they are buying as much, and assume that if the product looks good, then it must be good.
Get the upper hand on your competitors and have a sales campaign which looks great as well as one with a high quality principle behind it. Companies of all trades and all over the world are utilising photography to their advantage, so don’t fall behind. Harvey Longsons who are based in the UK are currently in the midst of their first photography trip of the year. Their photographer is travelling all around the UK to get photos of a wide range of their lodges and static caravans for sale all over the country. The company have stated: “Using professional photos for our adverts makes a huge difference in the volume of response we receive".
First impressions are everything in sales. Research has recognised you have all of seven seconds to make a good first impression. Of course this translates to the online world as well, in the heavily driven technological world we live in. Often a photo of your product or service is what your client or customer will see first before they get the chance to experience it first-hand. This is why it is of utmost importance that your photos reflect your company or small business in the light possible (literally). Don’t lose a customer or sale before you have to.
With the help of your photos, you can exploit the extreme laziness which has been born as a result of the digital age. Research has proven that people skip words on a webpage and are predominantly drawn to the images and the visual elements of a website. Over the last ten years, the average attention span has dropped from 12 minutes to a mere 5. This means it is your photos which will be picked up on your website visitor’s radar first, and will potentially be one of the main things they register overall. Away from the direct sales sections of your site, images are also vital in maintaining customer’s/ client’s interest on your website.
Don’t assume that just because your product is the best on the market that it will sell. You need to show your potential customers as well as tell them that your products are the best. Make them see what your company is capable of, and your photos are a great place to start. Let your photos stand at the forefront of your business’ website, and let them start doing the talking before you have to. This is why a text-only website is not good enough anymore. Businesses are also going as far as to hire video production companies to create online ads which showcase their goods and services. Text-only sites are not only is it impractical for your conversion rate, but it can be tedious as well. Amazon suppresses products from their search and browse results which did not have a main image, so jump on this bandwagon and try and include a photo wherever you can.
Essentially, photography gives you the chance to be creative. You can add your own personal stamp on to your business’ website and create whatever kind of message you wish. You will have complete control if you execute the photography with your own two hands and then proceed to edit it as well. You will have a lot more room to experiment and add a creative flair if you use your own photography on your site instead of stock images.
A photo can speak 1000 words, so create images which say the right ones for your business. You’d be crazy not to.
[Photo Credit: annahenrys]
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