Home monitoring, and home security, traditionally target a very specific type of customer: the homeowner who isn’t intimidated by complex set-up, has the resources to pay for installation, and who’s comfortable with monthly or annual fees. In short, a relatively small portion of the population. Blink is a unique entry into the home monitoring space: a wire-free HD home monitoring and alert system that aims to make smartphone-based home insight easy and affordable for the masses--whether they rent or own. How? By building a product around three tenets that translate into real-life benefits for its rapidly-growing community.
Make it easy to set up. Blink offers simple, DIY set-up that requires little technical or toolbox know-how. Its battery-powered, wire-free design makes it uniquely appealing, in that users can truly place it anywhere--on a bookshelf or desk, flush on the wall, or in a corner--without having to worry about the nearest outlet, or unsightly wires draped across their home or apartment.
Make it easy to customize and manage. Blink allows users to create a system that suits their lifestyle. Want to make sure your garage is safe? Arm Blink’s motion detection, and receive an alert and video clip if a door or window opens. Prefer to check in on your furry friend a few times a day? Activate Live View for a glimpse of what’s happening at home. Worried about a break-in? Add the optional, 105db alarm unit to ward off intruders. Temperature and status alerts round out a rich feature set that’s scheduled to expand further in 2015.
Make it affordable. With no monthly fees and systems ranging from $69 to $269, users can create a whole-house system for far less than the cost of traditional home monitoring and security products, with the flexibility to affordably expand their system as necessary.
With this user-centric approach, Blink has quickly built a community of more than 5,000 supporters and garnered over $800,000 in pre-order pledges, as well as introduced several new features--including an open API and optional alarm unit--that mark the beginning of an integrated ecosystem.
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