Have you heard about this new form of caffeine sold in lipstick-shaped containers? It’s called AeroShot, and it’s being marketed as caffeine without the coffee, soda, tea or a pill.
The FDA is now planning to investigate whether it’s safe for consumers at the urging of New York Sen. Charles Schumer, D-NY.
The product – called AeroShot Pure Energy Caffeine Inhaler – comes in a lipstick-shaped dispenser that puffs out around 15-25 mg of caffeine powder and B vitamins into your mouth, where it dissolves. Each dispenser – at a cost of $2.99 – contains 100 mg of caffeine dispensed in three to six puffs. You can purchase the dispensers online (Breathable Foods Inc) or in convenience stores in New York and Boston.
Schumer thinks the product could be dangerous. “There might be legitimate uses,” he says. “The business man staying up late who doesn’t want to drink that cup of coffee, that’s OK. But what about kids who go to bars and take several shots of AeroShot so they can drink more?”
In December Schumer sent a letter to the FDA urging it to examine the safety and legality of the product. Thankfully, that’s going to happen.
“No calories. No liquid. No limits,” its website says. “Hitting the books. Hitting the gym. Taking a roadtrip. Staying awake at your desk after devouring a bacon double cheeseburger at lunch. AeroShot is specifically designed with you in mind.”
The product was invented by Harvard professor David Edwards, a pioneer of inhaled insulin and vaccines. He says the product is safe and was “thoroughly tested” before it was introduced. It’s intended to be a portable form of caffeine, convenient for those places where it’s difficult to bring a beverage, such as a library, gym or cars during a roadtrip.
“There are energy shots on the market that have 10 times the amount of caffeine in a single energy shot than we have in the AeroShot … The fact is we don’t have that much caffeine in the product,” Edwards said.
According to David Schardt, a senior nutritionist at The Center for Science in the Public Interest, “The amount of caffeine that you would get from one puff of AeroShot is equivalent to about the amount of caffeine in a decaffeinated large Starbucks coffee, so it’s really not that much caffeine.”
The product is not absorbed by the lungs, but by the mouth and digestive tract, according to the manufacturer.
“The bottom line is this product asks more questions than we have answers and to have it on our shelves before those questions are answered is a serious, serious, serious mistake,” Schumer said in a news conference Sunday.
Would you use this inhalable form of caffeine or are you sticking with your morning cup of coffee?
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