Chevrolet's specially themed pink "Making Strides Against Breast Cancer" SS Pace Car debuted on Friday August 29, 2014, at Atlanta Motor Speedway in Hampton, Georgia.
As part of Chevrolet's continuing contributions to the American Cancer Society's "Making Strides Against Breast Cancer" initiative, the Chevy SS will serve as the pace car for NASCAR Sprint Cup Series races in Hampton and Talladega (Alabama), and Martinsville (Virginia). Find out more about the at-track program here at AskPatty.com
Chevrolet will donate $250 for every lap a pink Chevrolet SS pace car leads under caution during the three Sprint Cup races in September and October 2014. Over the past three years, Chevrolet’s at-track campaign has contributed more than $80,000 for the cause.
Through these many combined activities, Chevrolet has raised over $3 million since 2011, as it continues to support the Breast Cancer Awareness cause. (Photo by Harold Hinson/HHP for Chevy Racing)
What's that "#IDriveFor" Hashtag on the Front Bumper?
Matco Tools has launched the “I Drive For” and #IDriveFor social media campaign to raise awareness about breast cancer. The program, which will build on the success of Matco’s previous “Tools for the Cause” campaign lasts until September 15, 2014.
The “I Drive For” campaign encourages people to share the first name and last initial of those who have fought or are currently fighting breast cancer on Matco’s Facebook page.
According to the tool company, all names will then be added to NHRA champion driver Antron Brown’s dragster and featured at the Reading, Pennsylvania, and Las Vegas, Nevada, races during the month of October. Brown’s Matco Tools dragster will also feature a special pink paint scheme.
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