Got my knickers in a twist over this catalog

7 years ago
This article was written by a member of the SheKnows Community. It has not been edited, vetted or reviewed by our editorial staff, and any opinions expressed herein are the writer’s own.

It came in through the mail slot.

It's a Spanx catalog and it entered my home uninvited this weekend. I called the 800 number immediately and asked to be taken off the mailing list.

And then, although they didn’t ask, I told them why.

We are raising boys here, I said, and we are not raising them to view women as a collection of body parts. I didn’t say it because I thought the message would ever actually reach the management, but because maybe I could plant a seed in the mind of the young woman on the other end of the phone line.

I don’t mind that this company creates and sells this product, so much. It’s not such a bad product, really, and could help some women feel more confident with the assurance that their pantylines are not showing. But I do object to an entire catalog in my home devoted to pinching and squeezing a woman’s body parts into the correct shape.

And by the way, we’ve got equal opportunity body image insecurity exploitation here.

Note the language: "zoned performance" crew, available in three STRONG styles. A little heavy-handed there, eh? With so much money to be made convincing women, and girls, that there is something wrong with them, it's an obvious move to target men – the market is wide open! I don’t want my boys exposed to that either.

For more on harmful marketing messages to children, please see my blog: Marketing, Media and Childhood

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