It’s deodorant that you eat like candy.
Deo goes down like a tangerine-flavored confection, and for the next six hours it releases a flowery fragrance through your skin. The more you sweat the more you'll exude: run a marathon or dance the night away and you'll literally come up smelling like a rose.
Sniff a garlic lover and it's clear that what you eat works its way to your skin. The edible culprit is usually a sulphur compound found in garlic and in other foods like cumin, cabbage, brussels sprouts, and asparagus. As the food is digested, your body metabolizes the stinky compounds and releases sulfuric molecules that are filtered through your bloodstream and excreted through your skin. Instead of sulphur compounds, Deo's manufacturer uses this natural process to get sweet-smelling rose oil into your bloodstream.
Deo is part of a growing category of edible beauty products. Instead of slicking them on your hair, skin, or nails, you snack your way to beauty. Candymaker Nestlé teamed up with cosmetic giant L'Oréal to develop Inneov edible hair and skin products; Borba has a line of Kool-Aid-like drink mixes that moisturize your skin; Nivea's Goodbye Cellulite fights jiggly thighs with a 30-day course of capsules; and Imedeen lets you eat your way to a sun tan.
Food, medicine or makeup?
We don't quite know what to make of edible cosmetics and neither do the regulatory agencies. They're not like the chocolate body paint and lickable massage oils beloved by kinky couples, which are treated as lubricants and regulated like over-the-counter drugs. They are sometimes labelled as food supplements, sometimes as medicine, and mostly they fall into a gray area that leads to confusion. The industry calls them nutricosmetics or nutraceuticals, and neither category is recognized by the Food and Drug Administration.
Whatever they are, they're not going away.
Edible cosmetics appeal to a young audience seeking beauty and fighting youthful afflictions like hair loss and acne, while the growing population of seniors wants to repair past damage and hold back the years. We are constantly deepening our knowledge of antioxidants, amino acids, fatty acids, and enzymes, and the ways in which they impact our overall health; it's not much of a stretch to accept the ways in which nutrients can also impact our appearance.
Gigabiting: where food meets culture and technology.
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