Rice, Soy, Almond "Milk" or "Drink"?

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Rice, Soy, Almond "Milk" or "Drink"?

 

I just arrived home from Lake Tahoe, sat down on the couch to relax and picked up the Trader Joe's Fearless Flyer and on the back page an ad for Rice Drink is being advertised. 

It reads:

Tader Joe's Organic Rice Drink is one of those "milk" drinks that aren't actually made with dairy products, so, technically, we can't call them milk.  But let's be honest; while we call it Rice Drink, you probably call it rice "milk".

Do you have an opinion on these questions?:
Do you think a product labeled as "milk" should be labeled as such only if it comes from a mammal?
Do you think liquid pressed from these plant based products; soy, almond, rice drinks should be called "milk" or "drink"?