"Women should..." UN Women ad series reveals widespread sexism

4 years ago

A series of ads, developed for UN Women by Memac Ogilvy & Mather Dubai, uses genuine Google searches to illustrate the widespread prevalence of sexism and discrimination against women.

Cross-posted from UN Women

Ad series for UN Women by Memac Ogilvy & Mather Dubai
Ad series for UN Women by Memac Ogilvy & Mather Dubai

A series of ads, developed as a creative idea for UN Women by Memac Ogilvy & Mather Dubai, uses genuine Google searches to reveal the widespread prevalence of sexism and discrimination against women. Based on searches dated 9 March, 2013 the ads expose negative sentiments ranging from stereotyping as well as outright denial of women’s rights.

“When we came across these searches, we were shocked by how negative they were and decided we had to do something with them,” says Christopher Hunt, Art Director of the creative team. The idea developed places the text of the Google searches over the mouths of women portraits, as if to silence their voices.

“The ads are shocking because they show just how far we still have to go to achieve gender equality. They are a wake up call, and we hope that the message will travel far,” adds Kareem Shuhaibar, copy writer.

For UN Women, the searches confirm the urgent need to continue making the case for women’s rights, empowerment and equality, a cause the organization is pursuing around the world. UN Women is heartened by the initial strong reaction to the ads and hopes they will spark constructive dialogue globally.

Join the conversation on Twitter using the hashtag: #womenshould

UN Women Ad 4

Credit: Memac Ogilvy & Mather Dubai
This is an article written by a member of the SheKnows Community. The SheKnows editorial team has not edited, vetted or endorsed the content of this post. Want to join our amazing community and share your own story? Sign up here.
comments

More from entertainment

Entertainment
by Stephanie Gustafson | an hour ago
Entertainment
by Christina Marfice | 2 hours ago
Entertainment
by Alyssa Giannone | 3 hours ago
Entertainment
by Allie Gemmill | 4 hours ago
Entertainment
by Tiffany Antone | 4 hours ago
Entertainment
by Alyssa Giannone | 16 hours ago
Entertainment
by Alyssa Giannone | 17 hours ago
Entertainment
by Stephanie Gustafson | a day ago
Entertainment
by Kristyn Burtt | a day ago
Entertainment
by Allie Gemmill | a day ago
Entertainment
by Alyssa Giannone | 2 days ago
Entertainment
by Julie Sprankles | 2 days ago
Entertainment
by Caroline Goddard | 2 days ago
Entertainment
by Allie Gemmill | 2 days ago
Entertainment
by Allie Gemmill | 2 days ago
Entertainment
by Allie Gemmill | 2 days ago
Entertainment
by Kristyn Burtt | 2 days ago
Entertainment
by Allie Gemmill | 2 days ago