Why blogs, Internet get so little political ad spend & respect for being influential

10 years ago

I know - it doesn't feel like it's this inconsequential, and on a local level, we see case after case where blogs and the Internet do matter. We see situations nationally where they matter too. But check out this post and graphics and numbers at Compete.

For example, my home state of Ohio comes in with less than 1.9% of residents online who are politically active. Now, sure - what's the definition of "residents online" and what's the definition of "politically active." Here's some explanation found in the comments:

[for] this analysis the basis of comparison was indeed the ONLINE populations of each state. The actual percentage of households online in each state, in the case, while interesting, does not affect the results as the math was simply, for example:

The number of people ONLINE in Nevada visiting a political site divided by the total number of people ONLINE in Nevada.

For more information on our data normalization methodology, read here:

http://blog.compete.com/where-do-these-numbers-come-from/

Matt [the blog author]

What's all this mean? From another commenter:

Those of us committed to reinvigorating grassroots participation in the political process using online tools and technologies should start with being honest with ourselves and not get caught up in our own hype.

Very, very true and good advice.

Cross-posted from Writes Like She Talks.

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