There's 7 billion people in the world.
So even if you're one in a million, there's 7,000 others out there just like you. And the Internet connects a vast majority of us, so many of those other 7,000 are as available to your audience as you are.
Yesterday I flipped through my Facebook feed to see a hundred variations on the same reactions to the presidential debate, and this reality hit me hard.
It's a hard reality to grapple with as a creative, that we're much, much more alike than we are different. Our uniqueness is what we bank on as creatives, this idea that we have something to offer that no one else can.
I'm starting to think that uniqueness is more myth than reality. We are all most certainly unique. But by and large, we're a lot more alike than different.
And that is a wonderful thing. Because our creativity doesn't matter until we share it with others--until it connects. We don't think about this part as much, but we rely on our similarities for this.
We need to be alike, not just as human beings but as artists. Much more than we need to be different.
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