Survey Says: Sexist Attacks Negatively Impact Women Candidates, But Calling It Out Regains Points

6 years ago

Here's Susan Page on new survey results from Celinda Lake coming out today:

The poll, taken Sept. 1-8, asked 800 likely voters to listen to descriptions of two hypothetical congressional candidates, Jane Smith and Dan Jones. Half then heard a back-and-forth about the candidates that used the words "ice queen" and "mean girl," then the word "prostitute" to characterize the woman. The other half of the sample heard a political back-and-forth without those labels.

Among the findings:

•The female candidate lost twice as much support when even the mild sexist language was added to a political attack. Her support, initially measured at 43%, fell to 33% after the policy-based attacks but to 21% after the sexist taunts.

•Voters saw her as less empathetic, trustworthy and effective after the sexist attacks.

•Her support rebounded after a mild response — calling the discussion "inappropriate" and turning to issues — and after a more direct counterattack that decried "sexist, divisive rhetoric."

Join me today from 3:30-4:30pm, via livestream, at the Women's Campaign Forum announcement of the survey results and the Name It. Change It. initiative to get this junk out of our politics - and all our other institutions where it still thrives.  I will ask if they measured whether there was any downgrading of the sexist speaker because of their chosen method of attack (sexism - intentional or un-).

More on this topic:

Fighting Sexism in Politics

Name It. Change It. Helps Call Out Misogyny in the Media on BlogHer

Let's Not Confuse Standing Up Against Sexism As Standing up For Racism

Jill Writes Like She Talks
In The Arena: Jill Miller Zimon, Pepper Pike City Council Membe

This is an article written by one of the incredible members of the SheKnows Community. The SheKnows editorial team has not edited, vetted or endorsed the content of this post. Want to join our amazing community and share your own story? Sign up here.

More from entertainment

by Chloe Stillwell
| a day ago