Starbucks New Marketing Slogan: "Take Comfort In Rituals"

7 years ago
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Take Comfort In Rituals.  That’s what it says on the front door at Starbucks.  Of course it’s a wise marketing campaign.  Who doesn’t love a comforting ritual?  I drove several hundred miles a few days ago, using Starbucks as a convenient stop and stretch place.  Nearing home, I wouldn’t dare count how many caffeinated drinks I consumed due to all these “comforting”  stops.  

When I left home on this latest trip, there was no sign of the new campaign, but back in my nest the next day, making the rounds of daily errands, I stopped at the Starbucks next door to my grocery store and those words were now prominent on the front door. 

A glance to the left and in front of the market, there’s an artful display of hay bales and stacks of pumpkins.  A not-at-all discreet pile of Halloween candy waits just inside.  

A glance to the right shows a gaggle of middle school kids making tons of noise while they drink something cinnamon and spice flavored that they purchased inside. 

This week a rare harvest moon is in the sky. Before I begin my work again, I need a little Neil Young, “Harvest Moon.”

 

 

 

 

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