Shouldn’t The First Ride Of Your Life Also Be The Safest?

3 years ago

Three New York infants took their inaugural ride home in one of America’s safest SUV/crossovers as part of Mitsubishi Motors’ “First Ride” event – a program that focuses on creating awareness and educating parents on child safety.

“Every day, thousands of newborns in New York City and around the nation leave hospitals in infant car seats and head home for the first, most important ride,” says Jessica Robinson, Engineer, Vehicle Verification and Testing at Mitsubishi Motors R&D of America, Inc.

Instead of making the journey home through the streets of New York City in a taxi – an experience that does not legally require a car seat – the parents participating in Mitsubishi Motors’ “First Ride” event opted for a ride home from the hospital with their new bundles of joy in a fully-equipped 2014 Mitsubishi Outlander – an Insurance Institute for Highway Safety (IIHS) highest-rated “Top Safety Pick+” vehicle piloted by professional drivers.

Their touching personal stories have become a series of short web films that contrast the craziness of the streets of the big city, with the calm, precious moments shared between three newborns and their parents.


Meet the Families

The Poulin Family – Bumps in the Road 

Location: Brooklyn

Simeon and Janina were starting to look into fostering a child when Janina unexpectedly became pregnant. At six months, Janina became seriously ill and was admitted to the hospital, giving the couple the biggest scare of their lives. However, baby Poulin arrived healthy and happy eight days after Janina's due date – a remarkable story of how love can overcome many obstacles.

Family Facts:

• The couple first met in 2007 and began briefly dating, then went their separate ways; they reconnected in 2008, married 3 1/2 years ago, and have been together ever since

• For their "babymoon" the couple traveled to Paris for a romantic getaway



The Ortiz Family – Becoming "Dad" 

Location: Bronx

The Ortiz Family was very nervous about having their first child. Carlos was raised in a single-parent household, so he is especially looking forward to giving his firstborn something he never had growing up – a father figure.

Family Facts:

• Carlos and Kristal first met 6 years ago when Carlos applied for a job at the restaurant where Kristal worked as a hostess

• Carlos and Kristal got engaged on the Fourth of July, 2013

• Both Carlos' and Kristal's grandparents were on hand at the hospital for baby Ortiz's birth





The Arty Family – The Miracle Baby 

Location: Long Island

The Arty Family – over the course of three years – consulted with three different doctors, and new mom Jamie went through five surgeries, seven outpatient procedures and three in vitro fertilizations (IVF). Those were trying times…but the end result is truly priceless as along came Baby Arty.    

Family Facts:

•The couple first met 13 years ago in their freshman year at college while attending Hofstra University on Long Island

•New dad Frantz accompanied Jamie to every one of her doctor's appointments for three years straight



Click here to learn more about what the 2014 Mitsubishi Outlander offers women drivers. 


Jody DeVere
CEO, Inc.

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