Over the year, world has seen so many remarkable innovations in technologies. Each year new technologies are hitting the digital market and parallel to that the older technologies are thrown out from the routine. Today our home and business places are flooded with latest gadgets and devices which has certainly made our life so easy and also boosted our business processes. In today’s ‘s digital world, to keep business alive and firing, business owners have to opt for the techniques which are authentic and legitimate and give people what they want. The trick which would keep your business boat sailing and aligned to the latest technology and marketing trend is what we intend to discuss further in this article and that could be the business surviving marketing trends for 2014.
Mobile is the Hero in 2014
Quite visibly things are going to be different in 2014 as the latest technical advancements have reached new height. There is a dramatic boom in the usage of mobile devices. Mobile technology has created an outstanding platform for business owners as they could carry all their business information and live check their business statistics and could manage them effortlessly. Today you rarely go outside without your mobile device as people are seen more active on social channels and to keep connected with your business colleagues and friend circle, mobile device has become a handy tool.
Survival Tip: Stop relying on a single version for your business website. If your audience is using mobile devices all the more so, make sure you have designed your website ready for multiple devices that you simply can call a responsive website. Responsive website means that whatever device your visitor would use to view your website, it will render efficiently and user would have great viewing experience. As marketing is concerned, you should not overlook this popular marketing technique that could bring massive traffic on your website.
Say No to Spamming
Internet users are becoming more intelligent and smart; they can differentiate between best and worst. Trying to manipulating them over internet is like digging your own grave indeed. One of the popular search engines; Google: to identify and remove spam and irrelevant web pages from search, periodically runs its spam filter algorithms (Panda & Penguin) to provide its visitors even better and rocking web experience. Web owners performing irrelevant marketing and generating copy or low quality content are most likely to be penalized by people and search engines for spamming.
Survival Tip: Search engines have become smarter and smarter and values more quality content, valuable information, good design, reputation, social interactivity and clean validated coding aligned with latest technical enhancements. If you are presenting audience or Search Engine with information which is very irrelevant, low quality or difficult to digest then STOP. Produce the content of web pages which add value to your audience and are loved by search engines. You can try blog posts, infographics or guest posing, these are few latest & top traffic brining tactics unless you make it spam.
What is your business marketing strategy for 2014? Share it out with us below in comment.
About Bio: Sem Jacobs is a creative web developer at KGN Technologies. KGN Technologies is a leading magento development agency offers full range of magento ecommere website solutions.
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