If you're creative, you like "Mad Men." If you're a rule-breaking rebel, you like "Family Guy." If you're an experimentalist, you like "Glee." If you're an obnoxious, in-your-face type, you like "The Real Housewives of Orange County." And if you're a superior snooty puss, you like "The Office."
So says a new survey, anyway.
Image courtesy AMC
These are the conclusions of a new survey by ad targeter Mindset Media of 25,000 TV viewers. An article in Advertising Age details some of the survey's conclusions and their earth-shattering ramifications. All this in an effort to match brands with audience personalities and convince you to buy even more stuff than you need.
Image courtesy FOX
Though the survey included 70 shows, it also concluded the following:
"Only a few mainstream shows like "House" and "Bones" didn't have any single personality that stood out statistically, either because the audiences are so broad, or the fact that personality isn't a driver of viewership."
Image courtesy FOX
Now I know the good folks at Mindset Media probably know what they're doing, but I have my own thoughts on who watches what. For example:
- If you're a humble realist who has a morbid fascination with sequins, you watch "Dancing with the Stars."
- If you're a rebellious agnostic who believes the Ten Commandments were written by Charlton Heston, you watch "The Big Bang Theory."
- If you're a sweaty-palmed conspiracy theorist who's still going through withdrawal symptoms over the end of "Lost," you watch "The Event."
Image courtesy NBC
- If you're a stubborn antagonist who enjoys telling their adult children that Fluffy didn't really go peacefully to Dog Heaven when they were 8 years old, but was instead the main course at that special Sunday dinner when Nana came to visit, you watch "House."
- If you're an emotionally unstable white woman who not only rubbernecks car accidents, but pulls over, gets out and starts uploading the crash footage to YouTube, you watch "The Real Housewives of Orange County, Washington D.C., New York, and Beverly Hills."
Image courtesy ABC
- If you're an emotionally unstable black woman who not only rubbernecks car accidents, but pulls over, gets out and starts uploading the crash footage to YouTube, you watch "The Real Housewives of Atlanta."
- If you're an intellectual hooker with a heart of gold, you watch "The Good Wife."
- If you're a creative polygamist, you watch "Modern Family."
- If you're a wild child bohemian who grew up watching "Gidget" movies, you watch "The Jersey Shore."
- If you're a wide-eyed optimist with rose colored glasses, you watch "Undercovers," "Outlaw," and "Lone Star."
Where do I fit into all this, you ask? Well I'm an emotionally unstable, stubborn intellectual who's a creatively humble humanist -- and I watch everything.
More on TV Shows and Personality:
To use myself as an example: I love all sorts of shows, I will watch whatever I'm in the mood for. If I want crime and dark subjects I watch CSI or Criminal Minds. If I feel girly and loving I watch Say Yes to the Dress or Four Weddings.
Cheryl at Cheryl says Hello agrees:
I would like to think that I watch the shows I watch because it reflects my personality and interests, not that I become someone through the shows I watch…
Allentown, a "Mad Men" fan at The Thousand Day Journey:
I love a little psycho/psychic bs once in a while even if it's probably as reliable as a seance.
Ashton at The Fabulous Familiar:
I only wish that "Law and Order: SVU" had made the list. Why? Because FOR YEARS I have had an adrenaline-pumping experience every time I hear the voice-over at the beginning and the theme song. I used to watch the marathons for days on end and my dad once brought over a bedpan to the couch "just in case I needed it."
Megan Smith is the BlogHer Contributing Editor covering Television/Online Video. Her other blogs are Megan's Minute, quirky commentary around the clock and Meg's Rad Reviews.
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