This week's Kick Starter is just too unique (and a little bizarre) to pass up.
After seeing a billboard with a famous artist collaborating with a famous clothing brand, Cate White came up with this really incredible idea: buying ad space on a panhandler's sign. (See the video on the Kick Starter page to hear more about how the idea came to life).
She will pay these pandhandlers whatever they request, as long as she can afford it, to slap a sticker on their signs displaying her website. It's a win/win situation with the homeless getting a little money in their pocket and Cate driving traffic to her website: CateWhite.com.
Curious, have you been to KickStarter.com? Have you pledged toward a project?
Please head over to Arts & Dafts to view the entire article.
More from entertainment