How Effective Hyperlinks Can Help Your Blog
In my crazy life, I'm always talking to students about how important link text is. Link text is the actual link you click. Sometimes I call it clickable text. It matters in several ways. One is to the search engines, who get information about where a link is going from your link text. Another way link text matters is in the information it conveys to users who have accessibility issues – in other words does the link text explain exactly where the link is leading you or does it say something generic like click here?
When I saw Writing Effective Hyperlinks at Kathy Gill's blog Wired Pen I got a little excited. She takes a badly done bit of PR with inscrutable link text as an example. She walks you through a checklist of ways to evaluate what those links are actually meant to be doing. Then she rewrites the whole thing in a way that would be more effective.
More from entertainment