Consumers really get stiffed when there’s a data breach, having to change their passwords, replace credit cards, and other bothersome tasks, not to mention the grief over stolen personal information.
Healthcare organizations (a prime target of cyber criminals for several reasons) need to think beyond the approach of, “Here’s how we’re protecting your data,” and shift their way of thinking to, “We are dead serious about our customers’ security.”
This is how healthcare organizations can be truly proactive. While organizations can’t reveal too much information about their security plans (since this can make it easier for exploitation), they DO need to be generous with candid messages about how vital it is to protect consumer data.
Throwing around the same generic, recycled language about “Here’s what we’re doing to protect you” no longer cuts it and doesn’t build a lot of trust in the consumer. Instead, organizations should impress upon consumers their devotion to security in meaningful and understandable ways.
Consumer security should be free to the customer. This will delight consumers and help ease their anxieties over data safety, while setting the organization apart from its competitors. That’s how to put the brand’s reputation at the top and build customer loyalty.
Key Features of a solid customer security program
- Information must be protected at the time of sign-up/data collection, and protected should data be lost.
- Being accountable for a data recovery and restoration in the event of a breach; this will build customer loyalty.
- Financial loss must be recovered.
- Credit reports must be restored.
According to AllClear ID, here is how healthcare organizations can make an impression on their customers:
- Implementation of the most current IT practices should be done because it is paramount to secure mobile devices, access points, databases, cloud services, etc., and to better keep tabs on systems for breaches.
- The security of employees’ personal mobiles and the organization’s devices needs to be stronger.
- Employee training must be improved, from the bottom up, to reduce mistakes.
- HIPAA compliance needs to be reinforced.
- An identity protection plan must be created so that potential customers will have confidence in enrolling and feel less anxious about the fallout of a security breach.
Robert Siciliano is an Identity Theft Expert to AllClear ID. He is the author of 99 Things You Wish You Knew Before Your Identity Was Stolen See him knock’em dead in this identity theft prevention video. Disclosures.
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