Happy World Creativity & Innovation Week! Or, Insights on Creativity from Adobe

5 years ago
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It’s World Creativity & Innovation Week! This annual event is a celebration that acknowledges, informs, inspires and encourages people to use their creativity. This year, it runs April 15-21, but the WCIW blog runs year-round to offer creativity news and insights.

While poking around the site myself, I came across the Adobe State of Create Study–a survey the company does each year exploring perceptions about creativity across the globe. By surveying people in five different countries (France, Germany, Japan, U.K. and U.S.), Adobe measures people’s perceptions about creativity at the individual, professional and national levels. I read the rest of the study, and it’s got some pretty interesting insights into how and what people are thinking about creativity:

As individuals, we highly value creativity. 

  • Globally, 3 in 5 people say being creative is important to them. In America, it’s 3 in 4.
  • A majority of people believe we all have the potential to create (88% of U.S. participants agreed to this statement.)
  • But, 40% of those surveyed stated that it is essential to have tools to create. (More than 50% agreed in the U.S.)
  • A majority of people prefer to create by themselves; 7 in 10 people surveyed
  • Only 1 in 4 people felt they were living up to their creative potential. Americans expressed the strongest concern that they were not living up to their creative potential (39%), while 84% of Japanese survey takers felt that they were were living up their creative potential.

People sense creative friction in the workplace.

  • There is a sense that people are given less opportunity to be creative in the workplace–80% of U.S. survey takers said there is increasing pressure at work to be productive rather than creative.
  • But, there is also a sense that there is an increasing demand for creativity in the workplace: 50% U.S. survey takers agreed that people are increasingly being expected to think creatively at work. This was the lowest percentage of any country surveyed.
  • People all over the world feel that time and money seem as the biggest challenges to being able to create, compared to self-doubt, other personal obligations, other work obligations; and age.

Creative identity changes by country. 

  • Globally, Japan was regarded as the most creative country. The only countries that did not rate Japan highest were U.S. and Japan–both rated the U.S. as most creative and Japan as second.
  • Globally, only 39% of those surveyed described themselves as creative. In  the U.S., 52% describe themselves as creative.
  • And yet, 82% of U.S. surveytakers felt we are not living up to our creative potential as a country. This was the highest of any country.
  • 62% US agreed with the statement that our creativity is being stifled by our educational system. This was the highest of any country, tied with France.
  • 70% of Americans agreed that as a culture, we take creativity for granted.

Obviously, these are merely snippets of the survey results. To learn more, read the full Adobe State of Create 2012 results for yourself.

Happy World Creativity & Innovation Week! How are you celebrating? 

Emily Wenstrom | Read more at Creative Juicer | Follow me on Twitter