Ah, the power of the media: post an idea in the ‘comment is free’ section of a national newspaper’s website and watch it grow. Or in the case of Ariane Sherine, you can also watch the public falling over each other to pledge their pennies towards your humble cause.
Sherine wanted to raise £11,000 English pounds in order put an atheist message on no less than 30 London buses for 4 weeks – the rationale being to counter all the damnation-style religious advertising
that plague public transport (something, I must admit, I have been
blissfully oblivious to). After enrolling the British Humanist
Association, plus everyone’s favourite anti-God spokesman, Richard Dawkins (who promised to match whatever the public throws in – but only up to £5,500) Sherine has already amassed a healthy £115,820.10...
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