Essentials of Website Design For Your Business

a year ago
This article was written by a member of the SheKnows Community. It has not been edited, vetted or reviewed by our editorial staff, and any opinions expressed herein are the writer’s own.

Creating a website for your business requires an investment of time and money. It is therefore legitimate to think about your return on investment before embarking on the project of creating your company's website. Your business's website is a marketing tool. Thanks to a quality presence on the web, you will be able to convince new customers to buy your products and make use of your services. In other words, the core purpose of your website is to increase your turnover.

Whether it is just for people to communicate with you or to expand your customer base, a web page is the best tool to achieve your goals. Unlike other media, the Web is accessible from anywhere in the world, anytime and anywhere. There are many reasons to why your business needs a website, and having the best website design for your business will increase its visibility and enhance your customer-base.

Increase your visibility

Once your website is online, you have a presence on the internet day and night. Whether you are sleeping, cycling or drinking coffee, your potential customers can find you, learn how to reach you and discover where your business is located. They can also discover your offers and products get an idea of who you are and simply start connecting with you through your website.

The fundamental advantages of an information-rich website

By building an information-rich website that details your services, products, and approach to your business in a personal and professional way, you will get many benefits. You increase your professional credibility by the clarity and quality of the texts (and pictures) of your website and also you have contacts with potential customers who are better informed (through your website) who already know that they are interested in your products or services. The ability to refer potential clients to your website for more information is another advantage (as this saves you from having to repeat the same basic things all the time).

Time saving

Indeed, your customers always ask you the same questions. How much does this option cost? What is the delivery delay? What is the margin of error in your quotes? When will you finish the work? Plus a multitude of other specific questions related to the specificities of your products or the services you offer.

Your website provides answers to these questions, and when your potential customers contact you, they will already have read a lot of information about your services and products. This saves a lot of time in the long term because when they contact you, customers are already better informed and the discussion can go to essentials faster.


Potential customers more advanced in the "buying cycle."

Since your prospects have already read your website, they have already had the opportunity to think about whether your services or products interest them. So there will be a greater proportion of people truly interested in your products and services that contact you. You stop wasting time in conversation with individuals who are not interested in what your business does.

Your potential customers come to you with more specific questions, and they are already more advanced in the "buying cycle" that leads them to the decision to call on your services or buy your products.

A better professional image

Choosing not to have a website is choosing to let a significant portion of your potential clientele turn to your competitors. If your business does not have a website, the question is simply how long you will let your competition use the internet at your expense. You are free to decide to exceed your competitors through a modern, professional, intuitive and high-quality information website.

Establish a relationship of trust

Potential customers can discover your business on the internet, or they can go to your site to learn more about your business and what you offer. In both cases, the key to the success of your website is to establish a relationship of trust with your visitors. If your website manages to win the trust of your visitors, it will become a powerful marketing tool.

Improving your customer service

Your website can become a complement to your customer service. For example, by adding a Frequently Asked Questions (FAQ), your clients can find answers to their questions anytime, even on closed days. At the same time, it can unblock your telephone service, leaving room for more complex cases. This will reduce waiting times.

Always on the lookout for the latest changes

Using your website, you can inform your current and future customers of the most recent developments in your business. Whether it's the launch of a new product, a major purchase, etc., everything can be online very quickly. Using an administrative console, you can manage your news page easily. We can even offer you a service to periodically send emails to a list of your customers.

Simplicity and efficiency of sales thanks to e-commerce

The Internet offers many possibilities to simplify product sales procedures. The most powerful of it is, of course, the online sale. The investment to set up an online sales site is greater than for a normal website. But the return on investment can be significant:

  • You save the work of the person working at the checkout for all sales made online, since (almost) everything is automated;
  • People can buy your products at any time, regardless of your opening hours;
  • Your customers can buy your products from anywhere, provided they have internet access and a credit card (or other means of payment online);

The interface of your website can automatically generate a database of your online customers which not only allows you to manage orders more easily centrally but also to contact your customers by emails to offer them other products by And further develop your long-term marketing strategy.

Creating a professional website is an investment. This means that the creation of a website or the renewal of an outdated website requires an investment of money and time against which you want a return on investment regarding professional image and marketing Convince new customers) that will allow you to increase your turnover. There are a lot of services out there to offer your business the best website designs. However, it is important to meet the reliable and professional ones that understand the entirety of website design, SEO optimization and every aspect of your business.

Stages of Designing a Website

Your website is an investment and not an expense

A good web design company works in close collaboration with the customer. They determine the objectives of the website and the target clientele. These criteria will have a direct impact on the principles of navigation, content, pages, and services offered on the website. It is therefore important to take the time to analyze needs and develop the best strategies to use.


It is at this stage that the domain name(s) of your website is registered. Then, a lodging package that fits your current and future needs are chosen. Finally, if you have opted for a content management system, it is at this point that it will be selected between WordPress or the content management system created by the website designer.


Design and implementation

This step is more technical. This is when the visual design begins. One or two models are presented to the customer. Once the graphic style is chosen, integration and programming of the web site itself begin. It is at this moment that interactions, animations, forms, etc. are created. Once everything is finished, there is a quality control phase. At this stage, the web designer makes sure the website is perfect on all supported browsers, both for a desktop and mobile platform depending on what you choose.


Once the website has passed all quality checks, it is now time to put the website online. At the same time, it is possible to launch the Facebook page, the Google+ page, and the Twitter account according to the elaborated launch strategy. We must now publicize the site via social networks, an event, advertising, etc.

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