Why Beauty Product Packaging Is Like Kryptonite
I’ll admit it. I’m a total sucker for product packaging. Nothing gets my pulse racing like gorgeous, pretty, clever packaging. Indeed, I’m a company’s dream consumer as I’ve bought countless beauty goodies based solely on the oh-so-appealing packaging. That whole don’t-judge-a-book-by-its-cover thing is completely lost on me, especially when it comes to buying beauty products. And apparently I’m not alone as almost 90 % of consumers do the same.
The Power Of Packaging
First starters, did you know packaging is one of the largest industries in the world? According to Sunrise Packaging, 89% of consumers say it’s important for a brand to feature good packaging. Per their study, when asked if they’d ever purchased a product based purely on its packaging 84% of those interviewed said yes. The interviewees also said they’d be willing to pay 5% more for a product with good packaging and would even consider switching brands based on packaging alone. I must admit I’m glad to know the power of appealing packaging affects the majority. Perhaps it helps me justify my lack of willpower and spending when it comes to attractive beauty products. (Stunning packaging truly is like Kryptonite…I’m truly powerless against the pretty design, clever adjectives, and big promises.)
So Does Pretty Packaging Mean A Better Product?
Like a moth to a flame, eye-catching, creative packaging draws many of us in. (I mean really, who wants to buy a product that’s, well, boring?) Hey, if something’s going to make us look more beautiful (makeup, hair products, skincare creams) we expect the packaging to be beautiful too. So, how can we pretty packaging junkies avoid products that fall short once you get beyond the container? Here are some easy tips to ensure your product isn’t just another pretty face: Read on…
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