I just noticed the new Milani Power Lip lipsticks in a special display at my local CVS. Milani has reformulated the line and introduced 7 new shades. I got to try out 4 of them so far. Power Lip is a cross between a liquid lipstick and a gloss. The formula goes on easily with the all-in-one brush applicator, and it's shiny initially. It dries down to an almost but not quite matte that is very long-lasting. But it's feels so lightweight, I forget I'm wearing it. I love that it's not sticky and not drying as other liquid lipsticks can be. My favorite shade so far is Macaron, a rose pink, that looks like it was created with me in mind. But the other shades are very pretty, too. For $6.49, this lipstick is affordable and with all the benefits, it's a great deal. Check out my blogpost for details, pix and swatches.