The newly launched Cerisier Rouge Eau Intense by l'Occitane en Provence smells at first like a fruity-floral version of a cherry tree. It has been made to feel denser and slightly more opaque than is usual for this genre of fragrances as the scent of cherry blossom or Sakura is usually sought out to express light, transparent, and aquatic textures. In this case, it is interesting to see how the perfume texture oscillates between transparency and something nearing opacity.
Officially, the house wanted the perfume to be both about the cherry flowers of spring and the cherry fruits of summer. The red or rouge color is meant to evoke the Luberon cherry orchards turning flaming red at sunset...
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