How to Market Your Cosmetic-based Practice Effectively

8 months ago
This article was written by a member of the SheKnows Community. It has not been edited, vetted or reviewed by our editorial staff, and any opinions expressed herein are the writer’s own.
 
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Just like any other business in today’s competitive world, even a medical profession needs proper and persuasive marketing. Due to evolving technologies in this field, competition is becoming intense. Thus, it has become essential for even a cosmetic surgeon to seek different promoting alternatives for survival and prosperity.
 
Gone are those days when doctors only relied on the reputation and quality of practice. Today, it has become more important to create one’s own brand image for retaining the old patients and convincing the new ones.
 
When it is the matter of cosmetic practice, there is a big difference between it and other businesses. The difference is that in most cases, a cosmetic product or procedure is usually a want, and not a need. So, in such a case, it becomes essential to have a marketing plan that is much more convincing than a plan for a business that offers a need. Here are such marketing strategies to consider:
 
  • Choose Target Marketing, Not Mass Marketing
 
Instead of marketing to a broad audience, it is more cost-effective to target some specific groups of patients. This is an easier and quicker way to reach out to your patients as per your practice.
 
There are many criteria to shrink the list of patients, such as gender, age, treatment required, and income level. For example, you may wish to target patients between the ages of 20 to 40 having the income of more than $10,000 for some cosmetic procedures, if your clinic is in a posh area and the treatment is only for youngsters. This is how you can drive your marketing efforts without spending much money.
 
  • Transparently Reveal Yourself
 
In the case of cosmetic procedures, it is more persuasive to disclose brief tales of successful surgeries instead of just stating the total number. Just ask your previous patients for images before surgery and after surgery, which effectively shows your proficiency on your Web site. Similarly, you can even also reveal the products that you recommend for treating different conditions or for using after a surgery. 
 
  • Take Advantage of Social Media and Blogging
 
Apart from your Web site, it is worth harnessing the power of social media and blogging where an informative page with a logo can easily expand your existing patient base. It is ideal for promoting your products in the most cost-effective manner. Go for Instagram, as it is where you can post after and before images. Asking asuperstar to endorse your products or surgery skill easily persuades millions to look at your proficiency.
 
For attracting more conversions or leads, you can implement many ideas. For example, you can send a free productif your users share an image of the results of your treatment. Then, you can have your own Facebook and Twitter pages for sharing your tales for creating brand awareness, offering new deals, and describing your successful surgeries.
 
  • Go for Referrals
It is important to have a referral system for survival, especially in the case of specialty practices. However, for this, you need to have a strong bonding with other doctors.
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