How I Learned to Love Neutral Makeup

5 years ago
This article was written by a member of the SheKnows Community. It has not been edited, vetted or reviewed by our editorial staff, and any opinions expressed herein are the writer’s own.

My love affair with makeup started in the early 2000s. Buying and applying makeup was a sport. I’d go to the makeup counter after school and lust over the colors, even though I couldn’t afford a single one. I’d scour makeup forums for tips and ideas. The makeup monster was created.

It came to the point were I couldn't go a day without putting on a few different colors. I remember my mission to create the perfect palette of 15 green eye shadows. I had forest greens, emerald greens, chartreuse, neon --you name it. Did I actually need 15 shades of green eye shadow? Of course not. Did I use them all? Absolutely!


As a blogger, I received emails or YouTube comments every week, with some variation of "I can’t wear (insert any color here) because I have brown skin." There was nothing more annoying for me than hear what people can’t wear. I was close-minded to the fact that people might have just enjoyed a natural-looking face.

I remember doing a video a few years ago, called “Dark Skin Makeup Rant." I basically got fed up with all of the people who said that they just wanted to wear neutrals. They didn't just prefer neutrals; they didn't think they could wear brighter shades. That video got equal parts criticism and praise. I have no regrets.

Around 2010, my color phase seemed to wear off month after month. I didn’t even realize it. I went from wearing 3-4 colorful shadows in one look to wearing two shadows. The next thing I knew, I’d just wear one color on my lid. Before I knew it, I was resorting to colored eyeliner or smudging a color into my black liner.

Now, the first shades I go to are the neutrals. A gold, beige, or soft brown is exactly what I search for when I’m going to put on makeup. I love to wear a neutral cheek, or a bronzy look, any time of day, on any occasion. The look is easy to pull off, and can be pumped up for more drama.

To this day, I still can’t figure out why I was so closed to the idea of neutrals. This change came with maturity, and my evolution as a makeup lover and blogger. While I do wear a bold lip quite often, I love the versatility of a neutral look. Every now and again, I’ll get the urge to apply a glitter eye shadow or a fun blue, green or purple eye look. I’ll always be an advocate for women to try new things, it worked wonders for me!

This post is part of BlogHer's Transformative Beauty editorial series, made possible by Sonia Kashuk at Target.